Telfer Competitions committee

This case focuses on mandates that push participants to create innovative strategies for businesses to reach their future customers.

This case focuses on customer engagement as a form of marketing and combines the company’s product/services with ingenuity to produce captivating experiences for customers.

The strategic case consists of mandates focusing on producing long-term visions for sponsors in terms of their industry and position. Participants will be expected to include the 4 P’s of marketing in their case.

International marketing seeks to analyze the constraints that a company may face in the context of globalization. Taking into account global operational differences, similarities, as well as opportunities in order to achieve global objectives.

In this case, participants create their own agency a week before the competition. Competitors will also design a media communications plan for their agency that will respond to the needs of the case.

Quiz

The quiz category tests participants' knowledge of all marketing-related content. Questions asked during quiz involve knowledge of logos, slogans, and much more according to the subject choices of the teams. This category is best fitted for highly competitive individuals.